Category
Brand Identity
Duration
June 2022 – March 2023
Enza
Redefining holistic wellness through AI-powered insights and human-centric community design
When Wellness Became a One-Size-Fits-None
Enza, a fledgling wellness app, struggled to stand out in a saturated market. Its generic fitness plans, static nutrition guides, and isolated user experience failed to address the interconnected nature of modern wellness—mental, physical, and emotional. Users craved personalization but were met with rigid templates; they sought community but found only comment threads. Competitors leaned into AI gimmicks, sacrificing authenticity for automation. Enza’s mission was clear: Create a platform that feels less like an app and more like a trusted companion.
Building Wellness, Layer by Layer
We started by mapping the invisible pain points of Enza’s users—overwhelm from conflicting advice, loneliness in their journeys, and a distrust of “perfect” wellness influencers. This led to a core insight: True wellness is messy, nonlinear, and deeply personal.
The redesign centered on adaptive AI. We developed EnzaMind, a machine-learning engine that analyzed user habits, biometrics, and even mood inputs (via voice journaling) to generate dynamic wellness plans. A "bad day" triggered gentle yoga prompts; a stressful week unlocked bite-sized meditation nuggets.
Community was reimagined as a cornerstone. Instead of forums, we built EnzaCircles—small, invite-only groups where users shared struggles and wins guided by AI moderation to foster empathy, not comparison. The app’s UI shifted from sterile grids to organic, fluid layouts, with color palettes adapting to users’ energy levels (e.g., calming blues for burnout days, vibrant oranges for motivation).
For branding, we replaced stock photography with raw, user-generated visuals and partnered with "imperfect" wellness advocates—real people with relatable journeys, not influencers.
From App to Ecosystem
Enza’s transformation sparked a cultural shift. Users reported feeling "seen" by the platform’s adaptability, with many citing EnzaCircles as their first meaningful digital support network. The AI’s human-like intuition—like suggesting a walk after detecting a tense voice journal entry—became a viral talking point.
+70%
Daily Active Users
4.8/5
App Store Rating (Up from 3.1)
Healthcare providers began recommending Enza as a supplementary tool for patients managing chronic stress, praising its balance of tech and empathy. The brand’s "imperfectly perfect" ethos resonated globally, with users sharing unfiltered wellness journeys under #RealEnza.
Most importantly, Enza redefined success metrics: it wasn’t just about steps taken or calories burned, but about fostering sustainable, joyful habits.
