Your website isn’t just a digital brochure
it’s a 24/7 salesperson, storyteller, and first impression. But even small missteps can turn visitors into ghosts. Here’s what not to do:
Mistake 1: Designing for Yourself, Not Your Audience
A neon pink background might thrill you, but if your target audience is lawyers, it’ll scream “unprofessional.” Start with their needs, not your ego. Test colors, fonts, and layouts against what resonates with your ideal client—not your inner artist.
Mistake 2: Ignoring Mobile
If your site looks like a crumpled receipt on phones, you’re losing 60% of traffic. Buttons too small? Menus hidden? Assume everyone’s scrolling with one thumb. Design mobile-first, or fail.
Mistake 3: Speed Kills (Your Business)
Slow sites are dealbreakers. Bloated images, unoptimized code, and third-party scripts turn visitors into escape artists. Use tools like Google PageSpeed Insights—if your site takes >3 seconds to load, fix it. Yesterday.
Mistake 4: Vague Calls to Action
“Click Here” is lazy. “Grab Your Free Guide” is better. “Start Your 7-Day Trial Now” wins. Every button should tell users exactly what happens next. No guessing.
Mistake 5: Forgetting the “Why Should I Care?”
Visitors don’t care about your mission statement. They care about their pain points. Replace “We’re a leading agency” with “Struggling to rank on Google? Let’s fix it in 30 days.”
Bonus Mistake: Set-and-Forget Syndrome
Websites aren’t statues. Track analytics, A/B test headlines, and update content. A stale site screams “abandoned business.”
